The Rise and Fall of Quiksilver
I have been a fan of Quiksilver clothing for a long time now. The famous logo of a cresting wave and snow-capped mountain appealed to me, although I am not a surfer. The brand evolved into a billion-dollar company in the early 2000s, broke the 2-billion-dollar mark in 2007, but then suffered declining sales thereafter. Let’s dive in to see what happened.