The Rise and Fall of Carvel

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Tom Carvel introduced the soft serve ice cream to the world. And he did so by accident. He built an empire out of this but he ran into many troubles with his franchisees. The chain started to decline when Tom sold his business. Let’s dive in to see what happened.

Before diving into the ice cream realm, Tom Carvel held multiple jobs, including being an auto mechanic and salesman for radios. In 1929, Tom borrowed…